JE Living

Our Story

Dreamt up in 2003 and brought to life in 2006, JE Living is a mix of entrepreneurial determination, creativity, passion, and lessons learnt along the way. We, Jan and Elize Schoeman, have been working passionately from day one to produce a range of products that reflect our steadfast commitment to quality and community.

What began with making candles to sell on the weekends whilst running a guesthouse in Umhlanga, has become an incredible South African journey, filled with plenty of surprises and opportunities along the way. It has been one marked with wonderful memories such as purchasing our property on which we would later build our factory, being able to empower and uplift our local communities, and seeing our three beautiful daughters grow up right alongside our dream. (In fact, our Deluxe range is inspired and shaped by our daughters Lisa, Janel and Mia.)

We are a hands-on, family-oriented business and all of our products are proudly South African, from the ingredients used, to the hands that make them, to the people who buy them. Our curated wholesale collection has expanded greatly from the early days of making candles (which we still stock), but it doesn’t change the fact that we are still truly passionate about what we do. If you ask us to describe our bath oil, for example, we will not only tell you how it will leave your skin feeling soft and supple, but we will also take the time to describe each of the fragrances.

As the founders and creators of this company, we continue to be humbled and grateful every day for this adventure we have the privilege of experiencing. Thank you for being a part of it and we hope that you will continue to be a part of our ever-growing family!

About Jan & Elize

Jan has always wanted to do something more and has fearlessly taken on many a business venture. Did the former professional rugby player imagine that he would one day have his own body care and homeware company? Perhaps not, but that’s what makes life so exciting. He remains creative and curious to this day and can often be found experimenting with new products or trying to improve current ones.

Elize is the creative force behind the company, using her artistic mind for the designs of JE Living’s brands and products. A former fashion designer with a love for being innovative and thinking outside of the box, she is always on the lookout for new sources of inspiration, which will often come to life during early morning brainstorming sessions.



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